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Enhancing Team Performance

Coaching for Business Leaders

At PreferenceEdge, we specialize in enhancing business performance through tailored executive coaching and workshops designed to foster effective teamwork.

Enhance Team Dynamics

Optimize group performance by identifying cognitive gaps. Use data-driven Emergenetics profiles to align individual strengths with your team's collective goals.Explore our innovative workshops today.

Latest Insights

Services

Upcoming Events

Emergenetics Content Creation Masterclass
Emergenetics Content Creation Masterclass
Feb 10, 2026, 3:28 AM – 5:28 AM
Metropolitan Seminar Hall,
789 Broadway, New York, NY 10003, USA

Our Vision

Who We Are

About PreferenceEdge

At PreferenceEdge (Fournier & Associates, LLC), we believe that the best work happens when people truly understand each other. Led by Bill Fournier, we help organizations move past the noise of daily friction to reach a higher level of performance.

The Facts (Analytical View)

Our work is built on the science of Emergenetics. This is a data-driven tool that measures how people naturally think and behave. By looking at the seven different attributes of the human mind, we provide a clear, logical map of your team’s strengths. This data helps us identify exactly why communication might be breaking down and shows us the most efficient path to fixing it.

Our Approach (Structural View)

Bill Fournier founded this company with a clear, step-by-step plan for success. We don’t just give a speech and leave; we follow a proven process. We start by uncovering individual preferences, then we look at the team’s collective profile, and finally, we build a customized strategy for your leaders. This structured method ensures that the improvements you see today will last for years to come.

The Heart of Our Work (Social View)

Work is about more than just tasks; it is about the people doing them. We are passionate about building workplaces where everyone feels seen, heard, and valued. Our goal is to create "psychological safety"—a fancy way of saying we want your team to feel safe being themselves. We help you bridge the gaps between different generations and backgrounds, turning potential conflict into a culture of mutual respect and warmth.

The Big Picture (Conceptual View)

We see a future where every team member is working at their full potential. Imagine a workplace where "differences" aren't a source of stress, but a source of innovation. We aren't just here to change a few habits; we are here to expand your vision. By unlocking the "Collective Genius" of your team, we help you see around corners and build a bridge to a much brighter future.

Ready to transform your team?

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Testimonials

Client Feedback

Victoria Chen: "PreferenceEdge's coaching transformed our team's performance. Their insights are invaluable!"

Daniel Patel: "A game-changer in our leadership approach, the workshops were eye-opening!"

Samantha Lee: "The tailored coaching helped me navigate challenges with confidence and clarity!"

Alex Johnson: "My leadership skills have significantly improved since joining PreferenceEdge!"

Mark Gonzalez: "The training materials were top-notch, very relevant to our industry."

Linda Wong: "I couldn't recommend PreferenceEdge more; they truly understand our needs!"

Oliver Smith: "Excellent service, and the team was incredibly supportive throughout the process!"

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